Burlington's Medical Spa Revolutionizes Online Presence
Intentional Wellness Medspa partnered with 4Arcs Consulting to revolutionize their digital presence and establish a robust online booking system. Through comprehensive website redesign, SEO implementation, and custom software solutions, we helped transform their digital operations and market visibility.

About Intentional Wellness Medspa
Located in Burlington, MA, Intentional Wellness Medspa was founded by La-Keisha Pinnock, a board-certified Family & Aesthetic Nurse Practitioner with over 21 years of healthcare experience. The practice combines cutting-edge aesthetic procedures with integrative medicine principles. La-Keisha brings a unique blend of medical expertise and holistic wellness approach to aesthetic medicine. The practice focuses on personalized aesthetic treatments and wellness solutions that address both physical appearance and overall well-being.

The challenge
Despite offering exceptional integrative aesthetic services, Intentional Wellness Medspa’s original website wasn’t effectively converting visitors or ranking on search engines. They also lacked a crucial online booking system, creating friction in the client acquisition process. After unsuccessful attempts with three other companies, they needed a partner who could deliver comprehensive digital solutions and proven results.
Services Used:
STRENGTH IN NUMBERS
Business impact
Our partnership with Intentional Wellness Medspa has revolutionized their digital operations and client acquisition process. By implementing comprehensive digital solutions after previous unsuccessful attempts with other providers, we’ve created consistent growth channels. The outcomes of our successful partnership include:
SEO Achievements:
Increase in organic searches
Organic conversion rate improved
Increase in local market presence
Website & Software Performance:
- Complete professional redesign
- Seamless booking system integration
- Lead-generating chat widget
- Enhanced user experience
- Mobile-responsive design
- Streamlined appointment scheduling
Medical Practice Digital Excellence
As part of our partnership, Intentional Wellness Medspa has benefited from our comprehensive approach to digital presence optimization. After unsuccessful attempts with three other providers, our team worked closely with La-Keisha to deliver the results she sought, transforming her practice’s digital performance through proven strategies and innovative solutions.
La-Keisha praised 4Arcs Consulting’s professionalism and effectiveness, highlighting how the team consistently delivered results where previous providers had failed. She emphasized the significant improvement in website performance, SEO rankings, and client acquisition through implemented solutions.
- Professional aesthetic website design
- Online booking system integration
- Lead capture optimization
- Local SEO optimization
+175 %
Increase in organic visibility
91 %
Chat widget engagement rate
127 %
Increase in organic website traffic